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Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 33.8 Fl Oz

Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static..
VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones..
GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great..
SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling..
KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks..

GO BIG OR GO HOME: Lock in volume and body with super strong hold that lasts. OGX Bamboo Fiber Full Big Hair Spray, with bamboo fibers and plant collagen, finishes your big, fat, full-uptious hair style with all day hold that never lets you down..
THE BIGGER THE BETTER: Fortify your strands with bamboo fibers, plant collagen, and sugar cane. The OGX Bamboo Fiber Full collection includes hair spray, tousle spray, mousse and dry shampoo to bring texture and full-uptuous body to your big hair..
BEAUTY PURE AND SIMPLE: OGX hair styling products are sulfate free & inspired by nature. We don’t try to make hair look “perfect” because we’d rather make hair look fuller, smoother, straighter, curlier, or bouncier & smell irresistible while we’re at it..
ROCK WHAT YOU'VE GOT: OGX styling products are designed to bring out the best in your hair, no matter what type or texture. Whether you need mousse for curly hair, beach hair spray, hair spray for extra hold, blowout cream, or matte pomade - we've got you..
EXPERIENCE THE OGX DIFFERENCE: Try OGX if you've used products from Oriba, Amika, Bedhead, Garnier, L'Oreal, Herbal Essences, Kerastase, Brazilian Blowout, Sebastian, Matrix, It's a 10, Paul Mitchell, Pureology, Joico, or John Frieda..

Joico K-PAK Hydrator Intense Treatment is the perfect solution for dry, damaged hair as it replenishes lost moisture instantly, making hair 2X softer than untreated damaged hair, while also adding a beautiful shine and sealing the cuticle..
KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks..
GUAJAVA FRUIT EXTRACT: Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage..
EVENING PRIMROSE OIL: A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health..
SMART RELEASE TECHNOLOGY: Our one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling..

Joico K-PAK Hydrator Intense Treatment is the perfect solution for dry, damaged hair as it replenishes lost moisture instantly, making hair 2X softer than untreated damaged hair, while also adding a beautiful shine and sealing the cuticle..
KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks..
GUAJAVA FRUIT EXTRACT: Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage..
EVENING PRIMROSE OIL: A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health..
SMART RELEASE TECHNOLOGY: Our one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling..